Lead the way.

Flokk is an autonomous flocking recreational vehicle which provides the freedom to explore without any constraints, and the comfort of bringing a beautiful home wherever you go.

Key Trends

Rising Popularity of RV Lifestyle

There is a rise in electric RVs and trailers as they become preferred alternatives to traditional hotel accommodations. These vehicles are designed to meet the expectations of consumers seeking a home away from home.

Increase in Experience-Oriented Retirement Travel

As Baby Boomers enter retirement, there is a growing trend towards embracing travel that prioritizes rich experiences. They are seizing the opportunity to explore new places and fulfill their lifelong dreams.

Growing Digital Proficiency Among Seniors

Older adults are becoming increasingly comfortable using digital platforms for various purposes. This comfort is leading to a greater willingness to engage with technology-enhanced environments.

Persona

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BACKGROUND

Retired engineer.
Plans to travel across the U.S. and Canada with his wife, Lisa.
Two grown children who join them occasionally.

PREFERENCES

Comfort: Seeks an RV that is a comfortable, well-equipped home-like essentials.
Community Interaction: Values social spaces and community-oriented features for engaging with other travelers.
Ease of Driving: Needs a vehicle that is easy to handle, particularly important for navigating through various campgrounds and parking areas.

PAIN POINTS

Size and Maneuverability: Concerns about handling large RVs in tight spaces.
Setup Time: Prefers quick and easy setup without extensive physical labor.

Michael

Age: 72

Lisa

Age: 68

Location

San Diego, California

GOAL

To extensively explore with minimal fuss, allowing them to focus on enjoying their destinations and each other’s company without being bogged down by the typical constraints of RV travel.

Current Options

Towing a small car behind a large RV

is cumbersome and demands additional driving skills.

Towing a trailer with a pickup truck

involves significant effort to repeatedly hitch and unhitch throughout the trip.

Both scenarios hinder the freedom and ease desired by our users, failing to fully align with their ideal vision of a comfortable and flexible RV experience. The current challenge lies in providing an enjoyable and hassle-free RV travel experience for Baby Boomers who wish to explore and travel in retirement without the constraints associated with traditional solutions.

Challenge

How might we design a recreational vehicle that integrates travel freedom and home-like comfort, allowing active retirees to embark on their dreamed adventures with ease?

Goals

Streamlined Setup

Ensure a straightforward and rapid setup process to enhance the overall travel experience.

Elimination of Hitching

Design the RV to function independently without the need for frequent hitching and unhitching.

Optimized for Comfort

Focus on elements that create a homely and welcoming environment.

Key Features

Aerodynamic Design

Upon arrival at the campground, the RV automatically opens the front door, lowers the steps, and extends the slide-out, creating a welcoming entry.

Auto Set-Up

The flokk app is the all-in-one control center for the RV experience. Remotely lock and unlock doors, adjust air conditioning and interior lighting, monitor battery levels and overall vehicle condition, and more.

The flokk App

The solar panels on the roof harness sunlight during travel, providing additional power for the vehicle and appliances.

Solar Power

Flokk scans the environment to find optimal sunlight based on user preferences. It automatically aligns with the best angle, ensuring maximum solar efficiency and enhancing the camping experience.

Sunlight Oriented Parking

The sleek and flowing lines reduce drag for optimal efficiency, ensuring a smooth and quiet ride.

Safe Distance Following utilizes a transmitter installed in the lead vehicle to locate its position. Flokk automatically adjusts its speed to maintain a safe distance from the lead vehicle, ensuring a secure and consistent following distance for enhanced road safety.